XRS Corp. announced this week that Shamrock Foods Co. has decided to implement XRS’s mobile fleet optimization and its Mobile Application Programming Interface.

“We know that advances in technology are crucial for driving cost out of the distribution channel and making delivery of our goods and services more accurate and efficient,” Johnny Mullins, transportation manager for Shamrock Foods, said. “We evaluated traditional on-board computers and were dissatisfied with the expensive hardware, limited ability to build custom workflows and mobile as an afterthought.

“XRS will help Shamrock leverage its current technology investments in handheld devices and proof-of-delivery applications, while guaranteeing we are optimizing our fleet for compliance, fuel management, idle time monitoring and driver productivity,” he added. “We are confident that XRS puts the best available technology in our drivers’ hands and ensures we are keeping current with FMCSA regulations and the upcoming ELD mandate.”

According to XRS, Shamrock Foods chose the company for its ability to build driver workflows in a standard environment.  Shamrock will use rugged handhelds that run the XRS application for compliance and truck performance data, in conjunction with proof of delivery applications from Systems Application Engineering, Inc. (SAE).

“As a leading distributor of food and dairy products, Shamrock Foods is continuously seeking new ways to leverage technology investments to maintain a safe, reliable and efficient fleet,” said Jay Coughlan, chairman and chief executive officer of XRS. “With XRS, Shamrock will achieve an entirely new level of performance and ROI with its fleet optimization investment, establishing a true competitive advantage for their business and simplifying the entire fleet management experience.”

Shamrock Foods Co. manufactures its own dairy products under the Shamrock Farms label. Shamrock Farms is the largest family-owned dairy in the Southwest, with over 10,000 head of cattle and a full line of organic and conventional dairy products, including its "on-the-go" extended shelf life milk.