Daimler Trucks Restructuring, Layoffs News
View full coverage of Daimler Trucks North America's restructuring plan, including employee layoffs and the termination of the Sterling Trucks brand.
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Daimler closing Sterling, reshaping North American operationsIn a major restructuring of Daimler Trucks North America (DTNA), its parent Daimler AG announced that it will end production of the Sterling brand, close its Portland, OR, and St. Thomas, Ontario, truck plants, and move production of Western Star trucks to a new plant in Saltillo, Mexico... Sterling Trucks era comes to an endThe discontinuation of the the Sterling Trucks brand marks the end of a decade-plus affiliation with Daimler Trucks North America, following the purchase of the brand from Ford in 1997... Blog CoverageTrucks At Work: So long, SterlingPerhaps it was just inevitable – I mean, in this time of pre-buys, falling sales, skyrocketing fuel prices, sparse credit and a host of other economic woes, Daimler needed to right size its product mix and operational footprint in North America – and dumping Sterling (officially set to disappear from the face of trucking March 2009) along with reorganizing its production facilities, may be just the right medicine; albeit a truly bitter one... |
Other Penton Media CoverageDTNA will shut Sterling Trucks, close plants, cut jobsBulk Transporter | Daimler Trucks North America (DTNA) is taking dramatic steps to meet the challenges of the current depressed market for heavy-duty trucks. Company officials announced October 14 that DTNA would eliminate 3,500 jobs, drop the Sterling Trucks brand, and shut two North American plants... DTNA's strategy brings
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