Michelin Americas Truck Tires (MATT) has introduced a smart phone application for the Blackberry that provides the location of the nearest Michelin truck tire or service provider, as well as basic information about that location.  Similar apps for Android and iPhones “are not far behind,” according to Jaye Young, U.S. country marketing manager.

Blackberry users can call Michelin ONCall  emergency road service (ERS) directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retread providers, according to Michelin.

Service providers can be identified based on the user’s current GPS location or an entered location. The new app also gives users the ability to call the service provider or save the provider’s information to their device’s contacts or address book.

In addition to the new road service application, Michelin says it has upgraded its direct telephone ERS at 1-800-TIRE-911. “We now have direct contact with service technicians in order to ensure timely service of customers who need us, many times in the middle of the night,” according to Clive Guest, emergency roadside service manager, MATT.