You could just about smell the freshly baked bread if you come upon any of the 50 Aunt Millie's tractor-trailers adorned with this old-fashioned but so appetizing treatment. “Aunt Millie's Bakeries understands the impact value of fleet graphic visual impressions,” says fleet manager Larry Latchke. “An integral part of our marketing is to take advantage of the vehicles we own as they travel through our market region.”

Along with the freshly sliced loaf and charming logo, notable is the horizontal “slash” on the cab that visually ties together the tractor and trailer.

LOCATION: Fort Wayne, IN

DESIGNER: In-house

GRAPHICS SUPPLIER: Signature Graphics, Porter, IN

MARKING MATERIALS: 3M non-reflective