Justin Boot Company

LOCATION: Fort Worth, TX

DESIGNER: Balcom Agency, Fort Worth, TX

GRAPHICS SUPPLIER: Mountain Commercial Graphics, Houston, TX

MARKING MATERIALS: 3M IJ180Cv3-10

A stampede of wild horses, appearing to run away from lightning bolts shooting from the sky, race toward the highway, leaving just dust in their path. A return to the Wild West? Not quite. It's just a Justin Boots trailer arriving to make its next delivery of the famous boots.

The specially designed graphic introduces the Stampede Collection, which is the company's latest product. The red-bodied horses “race” out of the dark background to leave the impression that the wearer of these boots won't be held back. To continue the branding, the graphic is integrated on the back of the trailer where each of the four styles of boot is displayed along with the brand name and the continuation of the stormy, lightning-filled sky. It is one part of a mixed-media campaign. The expected average life of the markings and the paint job is about three years.