McDonald's Usa Distribution

LOCATION: Oak Brook, IL

DESIGNER: Arc Worldwide-McDonald's team, Chicago, IL

GRAPHICS SUPPLIER: Modagrafics, Rolling Meadows, IL

MARKING MATERIALS: Avery MPI 1005 non-reflective

Quality food fast. That was the theme fast-food giant McDonald's was looking for when it came time to refresh its fleet of delivery trucks. The result is a simple, yet bold statement about four core food choices at McDonald's. The “Quality in Motion” campaign covers it all with its mouth-watering graphics: the “well-known ingredients” of the Big Mac; the “high-grade ingredients” of the Egg McMuffin; the “juicy, 100% white-meat goodness” of Chicken McNuggets; and the “golden perfection” of the famous French fries.

The striking images include trailers with the iconic Egg McMuffin pictured, splitting the word breakfast in two: Break fast, implying now is the time to stop and eat. Equally as impressive is the large order of French fries that greet drivers following the trailers with the tagline “No passing.” Absolutely delicious.