Advantage Fitness Products

LOCATION: Culver City, CA

DESIGNER: Advantage Fitness Products

GRAPHICS SUPPLIER: Signature Graphics, Porter, IN

MARKING MATERIALS: 3M IJ-180-10

In the world of hard bodies, Advantage Fitness Products needed a way to ensure its brand stands out. It does just that with its active fleet of 24 Ford Transit Connect vans and accompanying snappy graphics. Depicting a runner “racing” alongside the vehicle, the company's website and phone number are easily identifiable on both the sides and rear of the vehicles, creating brand identity. The scheme helps unify vehicle identity and create a look that emulates its tradeshow and online presence, says Bryan Green, president & CEO.

“I think this van is as individual as our company,” says Green. “It fits perfectly to support the requirements of our rapidly growing technical service fleet.”

To bring a sense of balance to the vehicle, the white front section of the vehicles is offset by small, black-and-white images of some of the products Advantage offers inset into white circles toward the rear and across the top of the back doors.