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Country singer Chelsea Bain to promote Webasto heaters

March 26, 2014

LOUISVILLE. Country singer Chelsea Bain will treat fans to a performance at 2 p.m. on Thursday, March 27, at the Webasto Thermo & Comfort North America booth (#18180) at the Mid-America Trucking Show.

Bain will also hold a meet-and-greet with fans to help promote Webasto’s line of Air Top 2000 ST bunk heaters and Thermo Top C coolant heaters.Visitors to the booth will also have the chance to enter Webasto’s Race To Win Contest for NASCAR Tickets and a VIP Experience with Chelsea Bain.

“Webasto products have long been embraced by owner-operators and fleets from coast to coast,” said Josh Lupu, marketing director. “Webasto offers drivers superior bunk climate control and engine pre-heating solutions, and we’re excited to team up with an exceptional talent like Chelsea to help promote our product advantages.”

The Air Top 2000 ST bunk heaters consume less fuel and have a lower amperage demand on the vehicle’s electrical system and battery than competing systems, the company said.

Webasto will also show how its SmarTemp Control works with the Air Top 2000 ST bunk heater. The SmarTemp Control is a compact, easy-to-use temperature management system. With it, drivers just dial in the temperature they want and the system manages the cab comfort.

Also on display is Webasto’s Thermo Top C coolant heaters. The heaters provide optimal temperature at start-up, and independent testing results show that pre-heating engines improves DPF performance and longevity, Webasto said. Pre-heating has also been demonstrated to extend the duration between cleaning cycles and to reduce maintenance costs.

“MATS is the perfect venue to meet and interact with our independent customers and potential customers,” Lupu said. “We’re looking forward to attracting some attention and to having some fun at our booth, and of course, Chelsea Bain will help provide the entertainment.”

The winner of the Race To Win Contest for NASCAR tickets & VIP experience will receive two tickets to one of the following 2014 NASCAR races: Coca-Cola 600 on May 22-25, NASCAR Sprint Cup on August 29-31, OSRAM Sylvania 300 on September 19-21, Bank of America 500 on October 9-11 or AAA Texas 500 on October 31-November 2. The VIP experience with country singer Chelsea Bain includes a meet and greet with her before or after her concert within the NASCAR race grounds.

All eligible entry forms submitted in-person at MATS, on-line and via U.S. mail received by 5 p.m. (EDT) May 14, 2014, will be placed in a drum and thoroughly mixed. The winners of Webasto’s Race To Win Contest will be selected at random by a representative of the Promotional Sponsors on May 14, 2014.

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