Mack vice president of marketing John Walsh
“Attraction and retention are really critical for our customers,” Walsh told Fleet Owner. “The opinions of drivers matter more than ever in vehicle purchasing decision, and many drivers are NASCAR fans.”
“Our view is that the NASCAR fan base is in our strike zone,” he added. “We have been pigeonholed to a degree as a vocational truck maker, so our focus is to grow in the long-haul sleeper piece of the market. For us, the partnership helps increase that highway awareness and tell our story.”
NASCAR’s fleet of Mack Pinnacle models embarked on its inaugural journey to NASCAR’s season-opening race, the Daytona 500, at Daytona International Speedway in Florida.
“The Mack Trucks brand has been a part of American culture for more than a century and is globally recognized for manufacturing a best-in-class product,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “The custom-designed Pinnacle models are masterfully engineered and we are proud that they will lead the NASCAR convoy to the track each race weekend.”