Mack Trucks recently launched the Mack Live Tour digital experience, offering prospective buyers a personalized, virtual truck exploration from the comfort of their home or office. Mack connects buyers with product specialists who provide one-on-one virtual tours of its truck models.
"The Mack Live Tour demonstrates our commitment to meeting customers where they are, providing unprecedented access to our product line while respecting their time and convenience," said Jonathan Randall, president of Mack Trucks North America. "This approach allows us to showcase our trucks' features and capabilities in a manner that is most convenient for the potential customer—all in an interactive way."
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During each 30-minute session, product specialists guide customers through tours tailored to their interests. The platform features a one-way video format, allowing customers to view the specialist's perspective while maintaining the customer’s privacy. Participants can communicate through either audio or chat options.
Product specialists provide insights into the selected truck model's exterior and interior features, with customers directing attention to the details that matter most to their operations. This approach focuses on information and answers, ensuring a pressure-free environment for customer decision-making. The program is currently available to qualified buyers in the U.S. and Canada.
