Ram unveils new color for Rebel, options for 1500-3500 Limited

April 5, 2017

At the Houston Auto Show today, Ram Truck announced a bold new color for the Ram 1500 Rebel pickup and optional monochromatic trim accents for 1500-3500 Limited models. Regarding the former new option for the Rebel, and based on the name, we're thinking of a nice, juicy steak.

Aaron Marsh

Now available for order and expected to arrive at dealerships starting in May, Rebel 1500 buyers will now be able to pick Delmonico Red for their truck. It's the seventh choice available on the palette along with Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.

Ram 1500, 2500 and 3500 Limited models can also be ordered with body-colored "RAM" letters across the tailgate as an alternative to the standard bright chrome letters. Limited trucks can also be ordered with body-colored, cab-length running boards "to enhance the monochromatic appearance when paired with the body-colored tailgate lettering," according to Ram Truck.

About the Author

Aaron Marsh

Before computerization had fully taken hold and automotive work took someone who speaks engine, Aaron grew up in Upstate New York taking cars apart and fixing and rewiring them, keeping more than a few great jalopies (classics) on the road that probably didn't deserve to be. He spent a decade inside the Beltway covering Congress and the intricacies of the health care system before a stint in local New England news, picking up awards for both pen and camera.

He wrote about you-name-it, from transportation and law and the courts to events of all kinds and telecommunications, and landed in trucking when he joined FleetOwner in July 2015. Long an editorial leader, he was a keeper of knowledge at FleetOwner ready to dive in on the technical and the topical inside and all-around trucking—and still turned a wrench or two. Or three.

Aaron previously wrote for FleetOwner.