Isuzu
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Isuzu posts record truck sales for 2024

Jan. 8, 2025
Even with some "regulatory uncertainty," Isuzu is in a "great position" to serve the vast needs of the medium-duty market, says company president.

Isuzu Commercial Truck of America Inc. set a new retail sales record in 2024, topping by 4% the previous record for low cab forward trucks set in 2023, the company reported to FleetOwner. The popular N-Series led the way, up 6%.

“2024 was a milestone year for us. We celebrated 40 years of Isuzu trucks in the U.S. and launched our first electric vehicle—to set a new retail sales record is amazing,” Shaun Skinner, president, Isuzu Commercial Truck of America, said in a statement. “Isuzu dealers really made the retail sales record possible. From defining our customer experience to bringing new customers into the Isuzu brand, they do a really great job at all levels.”

The company began production of the N-Series EV in August. The NRR-EV offers a variety of choices for customers to suit their range, payload, and body requirements and features a 19,500-lb. GVWR with four battery pack configurations (60, 100, 140, or 180 kWh). The development of an all-electric Isuzu NRR-EV truck integrated with the Thermo King e300 all-electric transport refrigeration unit was announced during the Advanced Clean Transportation Expo in May.

See also: 2025 medium-duty, vocational trucking outlook

The lineup of Isuzu medium-duty, low-cab-forward trucks in 2024 also included Class 3, 4, and 5 N-Series models, with the Class 5 N-Series gas truck in NQR and NRR versions powered by a 6.6-liter gasoline V8. The company’s Class 4 and 5 N-Series models also feature the 4HK1-TC turbodiesel.  

“For 2025, there’s a lot to be excited about, and we are in a great position for continued success,” Skinner said. “Our Class 3 to 5 product line in the N-Series gives customers a robust choice of powertrains and wheelbases that makes nearly everything possible with Isuzu. When you think about Class 6 and 7, our F-Series trucks have been very popular, and opportunities there continue to grow. Even with some regulatory uncertainty, Isuzu is in a great position to serve the vast needs of the medium-duty market.”

For 2025, the gas-powered Isuzu NPR, NPR-HD, and NQR use a 6.6-liter V8 gasoline engine, producing up to 350 hp at 4,500 rpm and 425 lb.-ft. torque at 3,800 rpm. The NPR and NPR-HD are equipped with a 6-speed Hydra-Matic automatic transmission, a lock-up torque converter, and two overdrive gears.

See also: Isuzu upgrades ‘Ultimate Craft Beer Truck’

The Class 3 NPR has a 12,000-lb. GVWR, and the Class 4 NPR-HD has a 14,500-lb. GVWR. The Class 5 NQR and NRR use an Allison 100-Series automatic 6-speed transmission. The NQR has a 17,950-lb. GVWR, while the NRR has a 19,500-lb. GVWR.

The diesel-powered NPR-HD, NPR-XD, and NRR each use a 5.2-liter I4 turbocharged engine, offering 215 hp at 2,500 rpm and 452 lb.-ft. torque at 1,850 rpm. Each truck uses a 6-speed automatic transmission and 30-gallon in-frame fuel tank. The trucks differ by GVWR, body application, and wheelbase.

The F-Series Class 6 FTR and Class 7 FVR feature the heavy-duty Cummins B6.7 diesel engine. The 6.7-liter engine generates up to 260 hp and 660 lb.-ft. torque.

About the Author

Kevin Jones | Editor

Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

Working from Beaufort, S.C., Kevin has covered trucking and manufacturing for nearly 20 years. His writing and commentary about the trucking industry and, previously, business and government, has been recognized with numerous state, regional, and national journalism awards.

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