Shell Rotella celebrated the 40th anniversary of its annual truck beauty pageant at Branson Landing in Branson, Missouri from June 9 through 11, where dozens of operators displayed the hard work they'd put into decorating their rigs inside and out to compete for cash prizes.
Truck owners from across the U.S. and Canada compete annually for more than $25,000 in cash and prizes. Twelve drivers are selected to have their trucks featured in the 2023 Shell Rotella SuperRigs calendar. Events included a parade along the waterfront and a trucking light show.
The list of winners has been announced here. For an inside look at this year's featured trucks, and other photos from the event, see the gallery above.