In an event showcasing operators' endless innovation, Shell Rotella's truck beauty pageant saw contestants compete for over $25,000 in cash and prizes.
Shell Rotella announced the winners of its SuperRigs truck beauty competition held June 9 through 11 at Branson Landing in Branson, Missouri. The Best of Show winner was awarded $10,000, while the runner-up received $4,000.
Truck owners from across the U.S. and Canada compete each year for over $25,000 in cash and prizes. Twelve drivers are selected to have their trucks featured in the 2023 Shell Rotella SuperRigs calendar. Events included a parade along the waterfront and a trucking light show.
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