J.J. Keller & Associates has joined the nonprofit Next Generation in Trucking to offer a Next Generation in High School program to educate teens about trucking and inspire them to join the industry.
J.J. Keller, a publisher of informational resources on safety and regulation in the transportation industry, will offer a discounted package of educational resources to provide hands-on insight into truck drivers’ daily activities. It will also explain how to meet educational and training requirements to become a driver and emphasize the importance of safety and compliance with transportation regulations.
See also: Safety groups question merits of federal driver apprenticeship program
“J.J. Keller has been serving the transportation industry since 1953,” said Rustin Keller, president and CEO of J.J. Keller. “Respect for the driving professional runs deep among our associates. This respect is part of our company culture. If we can help address the driver shortage and share with younger generations the importance of truck driving as a career choice for the world today, we’re honored to commit resources to doing so.”
Founded in 2021, Next Generation in Trucking is a nonprofit organization promoting trucking as a positive career field and connecting young people to opportunities in transportation education.
“We are excited to partner with J.J. Keller,” said Lindsey Trent, president and co-founder of Next Generation in Trucking. “College enrollment has seen its biggest decline in 50 years, and we see the need to engage with secondary education and steer Gen Z towards careers in trucking. With an aging workforce and a shift towards the skilled trades, we feel like the time is ripe for our mission. We hope the industry will support us in this endeavor.”
