Don Ake Black 631a46650d219

FTR commercial vehicle expert Don Ake to retire in September

Sept. 9, 2022
VP of commercial vehicles at FTR will step away after almost nine years with the research firm. Ake's economic analysis has been cited frequently in discussions of the Class 8, commercial trailer, and medium-duty markets.

Don Ake, vice president of commercial vehicles at FTR Transportation Intelligence, will retire at the end of September, the research firm announced in a press release.

Ake has been the VP of commercial vehicles at FTR since 2013. His responsibilities included forecasting and analysis of the Class 8, commercial trailer, and medium-duty truck markets. Ake began his career in the industry with equipment supplier Hendrickson in 1993 and has worked at firms related to transportation ever since.

“The trucking industry is by far the best industry I have ever worked in. The people are helpful, hardworking, and honest,” Ake said. “My time at FTR has been wonderful—they are a great company. I will miss the talented people I have worked with at FTR as well as the challenges of forecasting equipment demand in this complex industry.”

FleetOwner has often cited Ake in its reportage on the trucking industry, relaying his market analysis to communicate to readers everything from possible economic outcomes of the truckmaking market for the year to the nuances of Class 8 supply-and-demand cycles.

FTR’s Charlie Roth, analyst of commercial vehicles, will assume the market forecasting duties for the research firm.

Eric Starks, chairman and CEO of FTR, said, “Don has brought such a wealth of information to FTR and a unique way of presenting his forecasts for the truck and trailer industry. He’s been a huge part of our success and he’ll be missed. We wish him the best.”

Ake is also the author of three short essay humor books. His fourth book, "Deep Heavy Stuff," is scheduled for release early next year. He said he plans to write more books in retirement.

About the Author

FleetOwner Staff

Our Editorial Team

Kevin Jones, Editorial Director, Commercial Vehicle Group

Josh Fisher, Editor-in-Chief

Jade Brasher, Senior Editor

Jeremy Wolfe, Editor

Jenna Hume, Digital Editor

Eric Van Egeren, Art Director

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...