Mack Trucks has relaunched its e-commerce site MackShop.com with new features to make it easier to find and purchase official licensed Mack merchandise.
The updated site features advanced search filters for easier shopping, an account management system, and an expanded product lineup, including an expanded women’s line, a larger heritage collection, and items made from eco-friendly materials, according to a press release.
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“For 123 years, the Mack brand has represented American ingenuity, durability, and a resiliency that few other brands can mimic,” said David Galbraith, VP of global brand and marketing for Mack Trucks. “Our long, storied heritage is the foundation for a large fan base, and the new MackShop.com delivers a multitude of products for Mack fans to proudly display their brand affinity.”
Other new functionality includes a dedicated customer support email, the ability to purchase and redeem digital gift cards, and an updated thematic filter so users can quickly search and find their desired product based on price, color, gender and more.
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The site has four core audiences and corresponding versions of the site: the retail customer, Mack employees, Mack dealers, and Mack corporate customers. Each site has unique pricing and, in some cases, exclusive merchandise.
