Rush Truck Centers launches sweepstakes for chance to win final Peterbilt Model 389 ever produced

LOUISVILLE—Rush Enterprises, in conjunction with Rush Enterprises Foundation, recently announced a sweepstakes benefiting the Wounded Warrior Project with the chance to win the last, only 2025 Peterbilt Model 389X ever produced. 

Now through September 15, 2024, Rush Truck Centers encourages those eligible to visit winthelast389.com to make a minimum $50 tax-deductible donation to WWP and enter for the chance to win the last Peterbilt Model 389X ever produced. Proceeds will benefit WWP. 

“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, chairman, CEO, and president of Rush Enterprises. “In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history.” 

Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting. Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America. Peterbilt will contribute the full retail price of the truck—$250,000 and Rush Truck Centers will contribute the remaining $1,250,000 evenly between the two organizations. 

See also: Rush Enterprises questions EV adoption pace

“It is a privilege to support Truckers Against Trafficking in their important work combating human trafficking, and Wreaths Across America to remember the fallen, honor those who serve, and teach the next generation the value of freedom,” Rush said. “These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values.” 

The Model 389X embodies the history of trucking with its traditional styling and stunning display of chrome and class. This one-of-a-kind Peterbilt Model 389X has been customized to match the paint scheme of the two 1965 Peterbilt Model 358s proudly displayed at Rush Truck Centers’ headquarters, which commemorate the year the company was founded.

“We’re grateful to Rush Enterprises, the Peterbilt community, and generous Americans for supporting Wounded Warrior Project through this sweepstakes,” said Wally Edwards, WWP director of corporate partnerships. “This support helps Wounded Warrior Project provide free, life-changing services and programs to warriors and their families in mental health, career counseling, long-term rehabilitative care, and policy advocacy. Together, we can transform the way America’s injured veterans are empowered, employed, and engaged in our communities.”