Mack Trucks recently announced its long-standing dealer, Kriete Truck Centers, has expanded its operations through the acquisition of La Crosse Truck Center in La Crosse, Wisconsin.
"We're encouraged by Kriete Truck Centers' continued growth and investment in the Mack brand," Jonathan Randall, president of Mack Trucks North America, said. "The acquisition of the Mack franchise in La Crosse reinforces Kriete's commitment to providing exceptional products and support to our customers.”
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Headquartered in Milwaukee and with 10 locations across Wisconsin, Kriete, with this acquisition, will now sell and service Mack trucks in both La Crosse and Mauston. As part of this acquisition, Kriete will consolidate LaCrosse Truck Center operations into Kriete’s current facility in nearby West Salem, Wisconsin.
“We’re super excited about the significant lift this brings to our ability to serve customers in this area,” David Kriete, president and CEO of Kriete Truck Centers ADK, said. “Bringing our two amazing teams together—and in the process doubling our technician count and doubling our parts inventory—gives us a tremendous opportunity to enhance customer experience and grow market share.”
Kriete’s La Crosse-area location is also set to become a Mack Certified Uptime Dealer by the end of this year. CUDs meet requirements to amplify customer service and uptime. Redesigned service bays along with standardized workflows and processes at Mack Certified Uptime Dealers permit quicker repairs and improved customer service.
