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Transportation Transitions: New leadership for Merchants Fleet, Alltech Automotive

Jan. 31, 2025
Merchants Fleet gains a new CEO, and Alltech Automotive expands its executive sales team.

Fleet industry veteran Matt Dyer appointed CEO of Merchants Fleet

Merchants Fleet recently appointed Matt Dyer as CEO. Dyer brings decades of industry leadership to the role, including four years as CEO of LeasePlan USA.

"Matt is an exceptional leader with deep fleet expertise and a proven track record of driving transformative change," Brad Burgess, interim co-CEO of Merchants Fleet, said. "His bold vision, collaborative spirit, and commitment to excellence make him the ideal person to guide Merchants into its next chapter. We're excited to work together to shape a dynamic future for our company and clients." 

Dyer's career includes leadership roles across the global fleet management industry. As CEO and president of LeasePlan USA, he improved the company's client net promoter score, implemented scalable operations, launched a portfolio of products, and invested in tech innovations that resulted in historic growth for the company. Prior to his leadership in the U.S., Dyer served as CEO of LeasePlan UK, overseeing the corporate, public sector, and SME markets. 

"Merchants' unwavering dedication to its clients lies at the core of its success, inspiring bold innovation and a distinctive ability to think beyond conventional boundaries. I value this client commitment very highly and see it as an important vision for our business," Dyer said. "I am honored to join the company at such a pivotal and exciting moment in its evolution, and to collaborate with some of the brightest minds in the business as we redefine what's possible for our employees, clients, and partners."

See also: Peterbilt taps Montero to take over as GM

Alltech Automotive enhances executive sales team

Alltech Automotive, a manufacturer of aftermarket parts, announced changes to its sales team.

Kenny Gross is Alltech’s new national sales manager. Gross will be responsible for sales to retail, original equipment manufacturers, specialty, and traditional market customers. Gross brings over 13 years of dedicated sales management experience, most recently at International Brake Industries and Mevotech U.S. Inc. 

Don Keeling has been promoted to director of sales. Keeling joined Alltech in January 2024 as director of national sales. In his new role, he will oversee sales for all Alltech business segments and have direct responsibility for key customers. 

“We are extremely excited to have Kenny and Don in their new positions,” Bruce Overton, VP of sales and marketing at Alltech, said. “They bring a wealth of experience and knowledge that will help take Alltech Automotive to the next level in the automotive aftermarket.”

About the Author

Jenna Hume | Digital Editor

Digital Editor Jenna Hume joined FleetOwner in November of 2o23 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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