Mack Trucks revealed that David Galbraith has been appointed Mack’s vice president of global brand and marketing. In this role, Galbraith will be responsible for marketing strategy, brand management, marketing communications, product marketing, and digital marketing.
Galbraith also will be responsible for strategies, tactics, and executing programs that create interest and drive demand for Mack Trucks.
“David brings a strong and diverse background to our marketing and brand team,” said James Chenier, SVP of strategy and business development at Mack Trucks. “We welcome David to the Mack team and look forward to working with him to increase brand awareness and communicate the features and benefits of Mack products and services.”
Galbraith formerly worked as the director of experience and brand partnership marketing at Volkswagen of America from 2019 to 2021. He served as the director and general manager of communications and brand strategy from 2013 to 2019 at Volkswagen of America. Prior to this position, Galbraith had various roles at Dell Inc. and IBM Corp.
Galbraith has a bachelor’s degree in information systems and management from the University of North Carolina, Greensboro, and an master's in business administration in international marketing from American University in Washington, D.C.
Galbraith will be based in Greensboro, North Carolina.
