You could just about smell the freshly baked bread if you come upon any of the 50 Aunt Millie's tractor-trailers adorned with this old-fashioned but so appetizing treatment. Aunt Millie's Bakeries understands the impact value of fleet graphic visual impressions, says fleet manager Larry Latchke. An integral part of our marketing is to take advantage of the vehicles we own as they travel through our
You could just about smell the freshly baked bread if you come upon any of the 50 Aunt Millie's tractor-trailers adorned with this old-fashioned but so appetizing treatment. “Aunt Millie's Bakeries understands the impact value of fleet graphic visual impressions,” says fleet manager Larry Latchke. “An integral part of our marketing is to take advantage of the vehicles we own as they travel through our market region.”
Along with the freshly sliced loaf and charming logo, notable is the horizontal “slash” on the cab that visually ties together the tractor and trailer.
LOCATION: Fort Wayne, IN
DESIGNER: In-house
GRAPHICS SUPPLIER: Signature Graphics, Porter, IN
MARKING MATERIALS: 3M non-reflective
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...
Join us on February 18th to discover how vehicle bypassing can improve fleet safety, boost efficiency, and enhance driver satisfaction while saving time and money.
Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.