Image

Joust thee not

Jan. 8, 2015

Chivalry isn’t dead—not as long as truckers proudly roll. No wonder Jerome Lobo, who drives for Prime Inc., opted to personalize his 2012 Freightliner Cascadia as a knight in truly shining armor.

Lobo dressed the truck nobly, in graphics depicting fanciful medieval times of castles and dragons, and thence dubbed his high-powered steed “The Black Knight.” His imagination and elbow grease paid off royally when the valiantly attired squire was named the 2014 Grand Champion of the annual “Reader’s Rigs” truck-show-in-print competition staged by our sister publication, American Trucker.

“The image of the noble knight stands for a lot of things to me: honor, integrity, courage, and respect,” Lobo advised. “It’s an image that I believe many truck drivers like me try to live up to. That’s why truck drivers were called ‘knights of the road’ in the past.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...

Driving Growth: How to Manage More Freight

Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...

How to Maximize Fleet Management with Vehicle Bypass

Watch now to learn how truck weigh station bypass systems boost fleet performance and driver satisfaction.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.