Zubie suite analyzes driver behavior

Zubie said it has introduced a suite of contextual analytics features that “deliver deeper insights around driver behavior and profiles.”

“Zubie provides customized, proven telematics solutions for industry leaders in the insurance, automotive and wireless sectors,” according to the company. “The Zubie service uses its always-on cellular-based technology to connect a car to the cloud via the Zubie Key, a device that plugs into the car's On-Board Diagnostics port.”

Zubie said its new capabilities will be available for users and enterprise partners in the coming months and consist of three components:

• The Place Match feature, which uses driving patterns to automatically identify frequent destinations such as work, home, school, etc.

• The Driver Match feature, which uses past driving activity and phone-based user location to infer the driver for each trip in a multi-car, multi-driver family or small business fleet.

• Speed analytics, which incorporate actual posted speed limits from roadways ranging from highways to local roads, and provide visual summaries of major and minor speeding relative to the limits.

“Context is an important dimension in taking telematics and usage-based insurance to the next level," said Tim Kelly, chief executive officer. “Having deeper information on driving behavior – such as the actual speed limits of the road where a speeding event may have occurred, or the nature of the trip – provides a more complete picture for consideration by our insurance partners and other enterprise clients."