Goumlran Nyberg Volvo Trucks39 president of North American Sales amp Marketingcompleting the ALS Ice Bucket Challenge outside the truck builder39s Greensboro NC headquarters

'Nice and cool': Volvo Trucks chief accepts the ALS Ice Bucket Challenge

Sept. 3, 2014
With a Carolina summer day standing in for the sojourn in a sauna that might have served as his warmup had he accepted the ALS Ice Bucket Challenge while visiting his native Sweden, Göran Nyberg, Volvo Trucks' president of North American Sales & Marketing, swiftly completes his charitable deed outside the OEM's Greensboro headquarters. Unflinched by the icy experience, he remarks that it was "Nice and cool" before throwing down the bracing gauntlet to colleague Stephen Roy, Mack Trucks' president of North American Sales & Marketing.

With a Carolina summer day standing in for the sojourn in a sauna that might have served as his warm-up had he accepted the ALS Ice Bucket Challenge while visiting his native Sweden, Göran Nyberg, Volvo Trucks' president of North American Sales & Marketing, is seen in the video below swiftly completing his charitable deed outside the OEM's Greensboro headquarters.

Unflinched by the icy experience, he remarks that it was "Nice and cool" before throwing down the bracing gauntlet to colleague Stephen Roy, Mack Trucks' president of North American Sales & Marketing.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

What challenges are top of mind for fleet professionals in 2025? Get exclusive insights from the 2025 Fleet Trends Survey and discover where the industry is headed next.
The most successful fleets accomplish more than delivering freight. To accomplish this, fleets need a fuel that’s reliable, more economical and more sustainable. That fuel is ...
Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize...
Learn how eets can enhance truck utilization and minimize safety incidents using business intelligence and AI. Delve into innovative practices, technology integration and real...