Hot-dogging: Mack Trucks chief accepts the ALS Ice Bucket Challenge
Sept. 5, 2014
When Stephen Roy, president of Mack Trucks North American Sales & Marketing, accepted the ALS Ice Bucket Challenge put to him by colleague Göran Nyberg, Volvo Trucks' president of North American Sales & Marketing, he was quick to answer the call outside the truck and engine maker’s headquarters in Greensboro, NC.
While Roy did go gladly into that icy cold place, he did not go alone.
View the video below to see the stalwart 82-year old who nobly joined Roy in taking a good soaking for a good cause…
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Why Mirror Camera Systems are the next step for fleet safety and exoneration While many commercial trucking cameras are similarly marketed, they are not all created equally. The...
Discover how modern fleet maintenance software can drive step-change improvements in shop efficiency, cost control and vehicle productivity, along with how to calculate the ROI...
Anyline’s study, “How Digital AI Solutions Can Enhance Rideshare Safety,” reveals rideshare drivers are overly confident in their tire knowledge, risking passenger safety. Download...
Anyline’s innovation allows accurate tire tread measurement via any mobile device, ensuring legal compliance for fleets. Read more and find out how you can cut operating costs...