Accidents on the road continue to be an unfortunate reality for fleets, and the risks are on the rise. In 2020, the U.S. witnessed an average of 98 fatal vehicle crashes daily, a 7% increase from the previous year, despite significant advances in fleet safety technology such as telematics and ADAS cameras. Unfortunately, the numbers have not improved.
In 2021, fatalities surged to an average of 118 daily, a staggering 10% increase compared to the previous year. These statistics emphasize the pressing need for collective efforts within the fleet industry to address this concerning trend. Let's delve into the critical realm of fleet safety.
Understanding fleet safety
Fleet safety is not just a concept; it's a meticulously designed and customized policy to train and guide individual drivers. With three high-level goals in mind—ensuring safe drivers, minimizing tickets and accidents, and maintaining healthy running vehicles—fleet safety encompasses a comprehensive approach involving policies, continuous enforcement, and training.
Consequences of neglecting fleet safety
Considering the alarming statistics over the past three years, the significance of fleet safety cannot be overstated. Commercial fleets grapple with an annual accident rate of approximately 20%, with each incident costing an average of $70,000. Beyond direct financial implications, hidden costs, including brand damage and administrative burdens, underscore the necessity for a holistic fleet safety approach. Elevated insurance rates and diminished profit margins are potential consequences, threatening a fleet's sustainability, mainly when dealing with rising fuel costs.
Rewards of prioritizing fleet safety
Well-managed fleets turn potential weaknesses into strengths. A safety-centric ethos positions organizations to proactively address issues, attract top talent, and foster a positive industry reputation. Low insurance rates, increased driver tenure, and reduced vehicle maintenance requirements are among the rewards. Harsh driving events leading to wear and tear are minimized with a safety-oriented approach.
See also: In-cab safety notifications for every trucker on the road—no subscription necessary
Management commitment
For a fleet safety policy to thrive, leadership commitment is non-negotiable. Management must champion safety standards, consistently enforce policies, embody the safety culture, and actively support the organization through clear communication and continuous engagement.
Routine preventive maintenance
Fleet safety programs must include a routine preventive maintenance plan. Well-maintained vehicles reduce accidents resulting from equipment failure. Telematics solutions often include automated maintenance plans, simplifying the process and sending reminders when service is due or overdue.
Establishing a solid fleet policy
All policies, ideally with tracking capabilities, should be a cornerstone of fleet safety efforts. Drivers should be required to sign policies before driving as a legal safeguard. Telematics leaders like Geotab, in partnership with RoadFlex, offer free Fleet Policy Templates. Geotab's Sample Fleet Policy is an excellent starting point for fleets serious about safety. Existing fleet policies can be compared to ensure comprehensive coverage.
Fleet experts would agree that addressing the rising challenges of road accidents requires a collective commitment to fleet safety. By implementing robust policies, leveraging technology, and fostering a safety-centric culture; fleets can navigate these challenges and transform potential risks into strengths led by daily drivers behaviors.
Rush Akin is an experienced veteran in the fleet industry, with over 22+ years of experience in fleet management. Before joining RoadFlex, Rush served as the SVP of sales for Solera, overseeing fleet sales and business development in North America. Before Solera, Rush worked with well-known brands in the industry, such as Rand McNally, Lytx, FourKites, and Syntech Systems Fuel Master. Rush has a strong background in fleet and fuel management and customer success.
