Grocery delivery firm Getir recently acquired FreshDirect from Ahold Delhaize, one of the largest food retail groups in the U.S.
FreshDirect is a U.S.-based online grocery company with an annual turnover of $650 million and 3,000 employees, the companies reported.
The acquisition creates “significant synergies” between Getir and FreshDirect.
Getir’s technological power will improve FreshDirect’s infrastructure, and FreshDirect customers will receive their orders faster with Getir’s “agile” approach, the companies maintained. With FreshDirect’s wide product portfolio and broad customer base, Getir will accelerate the growth of its fast delivery business in the U.S.
FreshDirect has been at the forefront of online grocery shopping for over 20 years. In line with its name, FreshDirect works with leading agricultural and food producers to bring fresh products directly to its customers. Unlike Getir, FreshDirect’s business model is based on the scheduled delivery of orders to homes or offices at certain times of the day.
With a fleet of 400 trucks and a 60,000-sq.-m. production and distribution center in New York, FreshDirect serves New York, New Jersey, and Connecticut.
