Golden Penguin Awards recognize merchandising

The National Frozen & Refrigerated Foods Association (NFRA) recently held its 12th annual Golden Penguin Awards Competition to recognize the best merchandising efforts in support of June Dairy Month.
The June promotion helped the industry drive traffic in the refrigerated dairy aisles and increase sales for many categories and brands. NFRA honored 14 Gold Penguin and 18 Silver Penguin winners for promotional excellence. In addition, two companies received the distinguished Amber Penguin signifying a company has won three consecutive Gold awards in the same category.
Judges looked for the most creative efforts using the June Dairy Month logo/theme during a month-long program. Winning entries demonstrated effective use of promotional elements such as in-store programs, advertising, consumer education, creative use of merchandising materials, and special displays.
The Gold awards will be presented at the Grand Awards Banquet during NFRA’s Convention in Orlando FL, set for October 14, 2014. Silver awards are typically presented at the local level during refrigerated food association meetings.
Joined by 18 participating brands, NFRA increased awareness for June Dairy Month by distributing a two-page FSI to 20 million consumers across the country June 1, 2014, as well as distributed digital coupons through a partnership with Coupons.com. A $10,000 consumer sweepstakes engaged fans on NFRA’s Easy Home Meals social media channels throughout June. NFRA’s partner, the Mr Food Test Kitchen, focused on June Dairy Month with a special TV spot broadcasted to more than 4 million households June 6, 2014.
Golden Penguins were also awarded for quality marketing plans during March Frozen Food Month and the June/July Ice Cream & Novelties display contest. For more information on any of the competitions, contact NFRA at 717-657-8601.