“We’re proud of our relationship with C R England, one of the top carriers in the country, and honored that a Western Star 5700XE is delivering gear for the University of Utah Utes, a powerhouse in college football,” said Ann Demitruk, director of marketing for Western Star.
This eye-catching truck serves as a rolling billboard for the University of Utah football program, said Andrew Waters, general manager of Utah Sports Properties, which manages sponsorships and partnerships for the university’s athletics department.
The team uses the tractor and two donated trailers—one 53 feet long and one 28-footer—to carry gear from the Utes practice field to its home field at Rice-Eccles Stadium. This truck will hit the road this season for away games at Fresno State, University of Oregon, University of Southern California, University of Washington, and University of Arizona.
“The co-branded Western Star truck and drivers transport all of our game-day equipment to and from each football game. The athletics department gets to enjoy mobile branding in key recruiting states,” said Waters.
C R England, which also donated the cost of the fuel and assigns two drivers to drive the truck, said it is proud to help its hometown university and praised the service of the local Western Star dealership, Warner Truck Center of Salt Lake City.
After the season ends, C R England will put the truck to work on a regular route, but it will be back in Salt Lake City for the 2016 season.
For more information, go to www.westernstartrucks.com.
