Trucking Moves America Forward (TMAF), an industry-wide education and image movement, has announced its plans for National Truck Driver Appreciation Week, which is running September 9-15, 2018.
During National Truck Driver Appreciation Week, TMAF will launch an advertising and digital campaign to thank professional truck drivers, as well as educate the public about the important contributions that truck drivers make and encourage them to #ThankATrucker.
“During National Truck Driver Appreciation Week, we thank the professional truck drivers who travel 4.5 billion collective miles each year to safely deliver the essential goods that help us live,” said Kevin Burch, co-chairman of TMAF and president of Jet Express Inc. “This week, we celebrate the drivers—the faces of our industry—and remind the public to appreciate and #ThankATrucker.”
TMAF is recognizing the nation’s 3.5 million dedicated truck drivers through many communications channels this year. Billboard advertisements will appear along Interstates throughout the country to thank truck drivers while educating motorists. The billboards, which feature actual award-winning truck drivers from different states, depict the critical need for truck drivers in America, and how life’s essentials, such as food, gas or medicine, would not be possible without truck drivers making those deliveries.
The billboards will appear on highways in Baltimore MD, Las Vegas and Reno NV, Indianapolis IN, Des Moines IA, Conway and Little Rock AR, Charlotte NC, Dallas TX, Nashville TN, Dayton OH and Buffalo NY.
In its advertising campaign, TMAF will also thank drivers over the radio airwaves, including on iHeartRadio, Road Dog Trucking Radio on Sirius XM and Westwood One’s Red Eye Radio.
TMAF also will share messages thanking drivers across its social media properties, including Facebook, Twitter, LinkedIn and Instagram. The social media content will demonstrate the important and fun autumn activities and events that America enjoys—brought to us by professional truck drivers.
The association recently published an op-ed titled, “Celebrating truck driver’s contributions to our country,” on Foxnews.com.
All campaign images can be viewed here.
To learn more, visit www.truckingmovesamerica.com/.
