Chiquita Brands International has formed a new partnership with Shazam, which produces an audio and visual recognition (AR/VR) app. Chiquita says this partnership will show its sustainability efforts.
Through the AR/VR expertise of creative agency Dffrnt Media, consumers will be able to scan a Shazam Code on the Blue Sticker via the app, and virtually “peel back” to learn more about Chiquita’s efforts toward transparency and sustainability.
“At Chiquita we are keen to open up doors in our industry,” said Jamie Postell, director of sales–North America for Chiquita. “We truly believe that leading the industry obliges us to invite consumers and retailers to better understand and see the actions we are taking to produce, ship and provide the best possible fruit.”
Starting in mid-July, the Shazam Code will appear on 200 million Chiquita Blue Stickers in the United States and several European countries for a four-week period. Consumers will be able to access an AR experience via the Shazam app that will then transport consumers into the tropics through Virtual Reality. Essentially, they’ll be able to follow the journey of a banana from Chiquita farms in Latin America, to the port facility, across the Atlantic and all the way to their kitchen table via their grocery store.
“We are thrilled that people will be able to Shazam bananas and to help Chiquita share its sustainability story,” said Miles Lewis, senior vice president with Shazam International. “Chiquita will be the first brand to leverage our visual recognition technology in the fresh produce aisle. This partnership offers an accessible, immersive platform sharing Chiquita’s message in an authentic and engaging way to both consumers and retailers.”
Chiquita’s “Behind the Blue Sticker” initiative assures consumers that the sticker stands for high-quality, delicious bananas—and sustainable bananas. For this reason, the “Behind the Blue Sticker” initiative includes various innovations in farm management and logistics with an impact on waste, emission reduction CO2 and water footprint.
For more information, access www.chiquita.com or call 973-588-2205.
