Jake McPaul will lead Warp’s new ‘Fresh Freight’ division as head of refrigerated operations and product, according to the middle-mile logistics company.
Warp’s Fresh Freight division offers temperature-controlled transportation and cross-docking in a “re-imagined” LTL network, combining temperature-controlled carriers with separate temperature-controlled storage facilities and crossdocks overlaid with Warp technology to control truck cut times and increase visibility.
“This enables Warp to offer the ultimate temperature-controlled LTL solution—per-pallet rates and guaranteed service levels,” the company said in a release
Delivery solutions include direct-store deliveries to restaurants, zone skipping or direct-carrier injections into last-mile providers, and inbound pickups from farms to manufacturing and production facilities. Warp can physically consolidate (at temperature-controlled stations) and digitally consolidate (shared truckload routing) perishable goods to deliver to last-mile carriers, stores, and manufacturing and production facilities of choice, while offering per-pallet rates, and without sacrificing service levels, Warp said.
McPaul boasts more than a decade of experience with perishable freight, most recently serving as the vice president of supply chain at Smallhold, a mushroom producer focused on using tech and logistics to supply mushrooms to consumers, restaurants, grocery stores, and more across the U.S. McPaul built Smallhold’s supply chain from the ground up, including sourcing raw materials, packing procurement and design, inventory, and all things shipping.
Prior to Smallhold, he spent time at Misfits Market as the director of logistics, as well as Blue Apron and C.H. Robinson—always focused on fresh freight.
“Refrigerated transportation and cross-docking solutions have been a struggle for the last decade that I’ve been in the industry,” McPaul said. “The pandemic exacerbated this. The industry desperately needs a tech-enabled quality temp-controlled LTL network. People have just been too scared to try it because it’s arguably the most difficult problem to solve in the entire logistics industry.
“Warp’s willingness to lean into problems like this and re-imagine networks that can provide customers with the transparency and flexibility needed in the modern world is what drew me to the company. As someone who spent time on both the “client side” as a shipper and service provider at C.H. Robinson, you only need to spend a little time with our team to know you’ll be able to sleep better at night trusting us with your most important freight.”
