Motive
Motive Reefer Monitoring 6345bcf67abd3

Motive empowers food and beverage fleets

Oct. 11, 2022
New Reefer Monitoring solution for refrigerated vehicles and trailers includes an environmental sensor, and a Thermo King integration.

Motive recently launched a Reefer Monitoring solution for refrigerated vehicles and trailers.

The new offering helps food and beverage fleets improve compliance with Food Safety Modernization Act (FSMA) requirements, and reduce costs related to reefer operations, Motive said.

Reefer Monitoring includes a new environmental sensor that remotely monitors reefer temperature and humidity conditions in real-time. With this capability, businesses have all their fleet data on a single screen, including location, vehicle telematics, and reefer insights. The solution makes it possible to create reefer logs for any time period on demand without the need to visit a service center, which reduces cost, decreases reefer downtime, and improves the service that fleets can provide to their own customers, the company said.

“Delivering ice cream at minus 20 degrees F when it’s 90 degrees F outside requires us paying great attention to the conditions inside our reefers,” said Marc Cain, transportation manager at Mayer Bros Apple Products. “Motive Reefer Monitoring enables us to set the report for every 15 minutes to ensure there are no issues with the load.

“Having this level of visibility saves us five to 10 hours per week in fleet manager productivity and prevents any spoilage.”

Motive also collaborated with Thermo King on a new integration that enables monitoring of Thermo King reefer unit telematics data from the Motive Fleet Dashboard. This integration helps to avoid food spoilage, and lower the operating and maintenance cost of the reefer systems by proactively detecting any problems. In addition, the new integration enables customers to remotely program and control reefer units to eliminate manual pre-cooling before a trip, saving time and reducing the potential for human error.

“Our new device and the partnership with Thermo King gives our customers a single location for managing their entire operations,” said Jai Ranganathan, chief product officer at Motive. “Our strategy enables our customers to access and take actions on all of their vehicles and equipment, including refrigeration units, in a consolidated dashboard within our Automated Operations platform. We then use the power of our AI capabilities to make informed decisions about how to get the most value out of those assets.”

About the Author

Commercial Vehicle Staff

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...

Driving Growth: How to Manage More Freight

Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...

How to Maximize Fleet Management with Vehicle Bypass

Watch now to learn how truck weigh station bypass systems boost fleet performance and driver satisfaction.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.