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GoFor CEO talks keys to last mile electrification

April 22, 2021
GoFor's CEO discusses the driving forces behind the growing commitment to EVs within the commercial space.

As alternative fuel sources grow market share, the commercial vehicle sector is most likely to experience initial growth. This is true in part because of the ability to maintain more controlled growth and serve as a proving ground, with several delivery providers becoming early adopters. This includes Amazon, UPS, the U.S. Postal Service, and last mile logistics provider GoFor. 

In a recent interview with sister publication IndustryWeekGoFor CEO Brad Rollo explained the growing role electrification can play within the commercial delivery space.

IW: What are the keys to transitioning last-mile services to EVs? Why is this important?

Rollo: There are three keys to a successful transition to EVs. The first is that the retailer or business looking to transition, as well as their chosen last-mile delivery partner, share similar values around what a successful and sustainable EV program looks like. This upfront alignment will help with the creation of a green logistics marketplace that also produces better results.

The second is around the vehicles. Choosing equipment is more than an ROI equation -- it’s about ease and simplicity. EV providers should offer straightforward bundled solutions and services combining trucks, maintenance and charging into a single price, removing the complexity of switching to an unfamiliar platform and improving the reliability of vehicles. Bundled solutions give owners and operators the ability to see everything they need in one place, without the complexity of an ad-hoc approach.

The third key is making EVs more accessible. Many logistics providers have not implemented their EV plans due to issues with affordability and lack of infrastructure to support their use. To unlock benefits like a lower total cost of ownership, reliability and faster, easier delivery, there needs to be investment in infrastructure, like charging stations, that supports widespread adoption.

IW: What do you see as the long-term benefits of this transition?

Rollo: The long-term benefits of transitioning the last-mile to EVs include reducing emissions, the ability for drivers to make more money, and lower total cost of ownership due to less frequent maintenance and lower fuel costs.

Electrified fleets have seen significant benefits for driver retention, safety and health, environmental protection and productivity gains. This is why GoFor has partnered with Royale EV, it’s our start to move us towards EV based delivery this year. It’s part of GoFor’s commitment to the emerging green logistics marketplace and our aim to reduce environmental and energy footprint in logistics, while offering superior return-on-investment.

Delivery drivers typically use more than 200 gallons of gasoline per month in a standard cargo van, which adds up over the long term, and EVs require less frequent repairs and maintenance. As states move towards carbon-based tax systems, fleet operators will have to transition to EVs which will allow for a lower total cost of ownership and environmental protection. Early transitioners will win more market share, better routes and gain more experience benefiting them in the long run.

IW: What challenges or obstacles remain?

Rollo: The biggest challenges remaining for last-mile and logistics companies to electrify their fleets are accessibility and affordability. At this time, EV delivery vehicles are only in the early stages of production, not yet mass produced. Without readily available supply of EVs, the transition will take time as larger delivery vehicles become electrified in addition to passenger vehicles. This is also a challenge for companies looking to accommodate the upfront costs of electrifying an entire fleet of delivery and manage the realities of ongoing maintenance like charging. Soon, almost half of all vehicles on the road are anticipated to be delivery vehicles and with more vehicles on the road overall it is imperative for them to be green. In states and provinces that have moved to carbon-based tax systems, this transition is already underway, incentivized by state legislation requiring companies to reduce their carbon emissions.

IW: How can a successful transition within this sector help the EV movement overall?

Rollo: The EV conversation is ongoing and many companies have created plans to reflect electrified fleets in the future, but few have taken action to institute a fully electric fleet immediately. A successful transition in last-mile delivery and logistics would absolutely help the overall EV movement because it would prove that EVs are not only viable, but also dependable and capable of the robust needs for permanent change. Drivers depend on their vehicles and prioritize dependability above all else. If EV works for delivery drivers, it can work on an even larger scale.

IW: What challenges or obstacles remain?

Rollo: The biggest challenges remaining for last-mile and logistics companies to electrify their fleets are accessibility and affordability. At this time, EV delivery vehicles are only in the early stages of production, not yet mass produced. Without readily available supply of EVs, the transition will take time as larger delivery vehicles become electrified in addition to passenger vehicles. This is also a challenge for companies looking to accommodate the upfront costs of electrifying an entire fleet of delivery and manage the realities of ongoing maintenance like charging. Soon, almost half of all vehicles on the road are anticipated to be delivery vehicles and with more vehicles on the road overall it is imperative for them to be green. In states and provinces that have moved to carbon-based tax systems, this transition is already underway, incentivized by state legislation requiring companies to reduce their carbon emissions.

IW: How can a successful transition within this sector help the EV movement overall?

Rollo: The EV conversation is ongoing and many companies have created plans to reflect electrified fleets in the future, but few have taken action to institute a fully electric fleet immediately. A successful transition in last-mile delivery and logistics would absolutely help the overall EV movement because it would prove that EVs are not only viable, but also dependable and capable of the robust needs for permanent change. Drivers depend on their vehicles and prioritize dependability above all else. If EV works for delivery drivers, it can work on an even larger scale.

This article originally appeared on IndustryWeek.

About the Author

Peter Fretty

As a highly experienced journalist, Peter Fretty regularly covers advances in manufacturing, information technology, and software. He has written thousands of feature articles, cover stories, and white papers for an assortment of trade journals, business publications, and consumer magazines.

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