Prime Inc. is upgrading its transportation management software (TMS) with the cloud-based MasterMind TMS from Mastery Logistics Systems.
The nation’s largest refrigerated service provider, which also offers flatbed, tanker, intermodal and logistics services, is expected to take a tiered approach to implementation, with the rollout set to begin early next year, the companies said.
As logistics complexity soars and driver engagement continues to be paramount in the transportation industry, Prime was searching for a more efficient and dynamic TMS platform. Its current TMS had been continually developed, tweaked, and perfected by its IT team, but over time, growth also created limitations within Prime’s current TMS, so the company decided to “embrace the next level of technology” from Mastery Logistics.
“We’ve been experimenting for the last several years with a cloud solution for our brokerage offering and Intermodal offering, and have seen improvement in overall efficiency in those areas while still supporting and enhancing our highly modified ICC system for our asset and power-only offerings,” said Rodney Rader, director of technology at Prime. “MasterMind will give us the opportunity to move all of our business lines to the cloud and leverage the latest in technology."
“We’ll start with the brokerage offering, emulating the current brokerage offering while taking advantage of advanced features in the MasterMind platform," Rader added. "This will be followed by the intermodal offering, again taking advantage of advanced features in the MasterMind platform. As we move these lines to the MasterMind platform, we’ll learn more about the system capabilities, as Mastery will learn more about custom features in our asset and power-only offerings. This knowledge will be used to make the final move of our asset and power-only offerings to the MasterMind platform.
“We’re very excited to take these steps with Mastery to see how far this takes us in the future.”
The complex nature of refrigerated transportation, shifting seasonal freight network, multifaceted transportation services, and focus on professional truck driver work/life balance obligated Prime to implement a more robust TMS solution, the company said.
MasterMind gives Prime the ability to see all its transportation operations in one place that functions across work streams and connects suppliers, vendors, and customers through automation, control, and visibility. These features are key to Prime’s sustainable growth plans.
The customer relationship management (CRM) platform within MasterMind is a function that has been missing for Prime, and the company is excited to utilize the offering to create even stronger relationships with drivers, customers, and vendors.
“We are excited about the partnership with Mastery and the additional capabilities that it will provide,” said Robert Low, CEO and founder of Prime Inc. “We have long been admirers of Jeff Silver and his knowledge and grasp of the complexities of the logistics industry and its unique demands. He has been a leader in the brokerage business for several decades, while always having an in-depth understanding of the asset-based truckers’ viewpoint. We were excited to hear of Jeff’s founding and building out of a comprehensive software offering.
“We are eager to join forces with his software experts to facilitate our company’s growth and advancement as a premier logistics service provider.”
Mastery said it is thrilled to be selected to support Prime’s growth with its MasterMind TMS technology.
“Prime Inc. is one the nation’s key logistics providers,” said Silver, founder and CEO and Mastery Logistics Systems. “Our aligned core values of providing extensive employee services and philanthropic efforts in the community, including both giving to St. Jude Children’s Research Hospital in past history, extends the value of the partnership beyond technology and exceptional service. We could not be more proud to partner with Prime Inc.”
