Motive
Motive launches 24/7 Roadside Assistance to enhance driver safety and efficiency

Motive adds new Roadside Assistance feature

Dec. 12, 2024
Motive Roadside Assistance connects commercial drivers to more than 75,000 roadside assistance providers across the U.S. and Canada.

Motive recently launched Motive Roadside Assistance, a 24/7/365 roadside support service designed to improve driver safety and operational efficiency. The new service, combined with Motive’s First Responder, strengthens and expands Motive’s safety solution by getting drivers the help they need faster, even in remote, hard-to-reach locations.

Available through a partnership with Roadzen’s National Automobile Club, Motive Roadside Assistance connects commercial drivers to more than 75,000 roadside assistance providers across the U.S. and Canada. Motive customers will receive up to 20% discounts on the service, and an additional 5% discount when service is purchased using their Motive Card.

Every year, 5-10% of NAC’s commercial vehicles require roadside assistance, and every minute of roadside downtime increases risks to driver safety while reducing fleet productivity. With Motive Roadside Assistance, commercial vehicle operators can now access fast, reliable help when it’s needed most—especially during the holiday season when time lost can mean increased risks and missed opportunities.

“While our north star is to prevent collisions by detecting unsafe driving behavior, it is just as important we protect drivers and reduce risk when accidents do happen,” Jai Ranganathan, chief product officer at Motive, said. “Whether you need fast emergency support from first responders, or a quick roadside repair to get your driver back on the road, Motive’s complete safety solution quickly delivers the help customers need.”

Specific offerings include:

  • Enhanced safety: Quick response times minimize downtime and keep drivers safe, especially during dangerous weather and heavy traffic.
  • Fast and reliable service: Drivers can request immediate assistance for services that include heavy-duty towing, jump starts, tire changes, fuel delivery, lock-out assistance, winching, and more. Requests can easily be made directly from the Motive Driver App, with an average call answer time under 20 seconds and service arrival time within 60 minutes.
  • Extensive coverage: Nationwide coverage across the U.S. and Canada ensures support for drivers wherever their routes take them.
  • Cost savings & no hidden fees: Motive customers can expect savings of 15-20% on roadside assistance costs, with additional discounts available for Motive Card users. Customers only pay for services used, unlike other solutions with monthly service fees.
  • Improved driver satisfaction: Knowing they have reliable support reduces stress and boosts morale for drivers on the road.

Motive customers have access to Roadside Assistance beginning December 16 by selecting “Roadside Assistance” within the Driver App. Customers pay only when they use the service, and there are no ongoing monthly fees. 

See also: Motive adds fuel fraud controls to Motive Card

What is Motive’s First Responder feature?

Launched in October, Motive’s First Responder feature helps commercial vehicle drivers in the event of a severe collision. First Responder can detect collisions and send accident and vehicle information to the driver’s dispatcher as well as the contact information for the 911 center closest to the accident. When emergency services are contacted, this same accident information is sent to the 911 center. 

“First Responder transforms the way we support drivers in a collision and will save lives,” Shoaib Makani, co-founder and CEO of Motive, said. “By reducing the time it takes for 911 to verify incidents and dispatch help, we are taking a critical step toward achieving zero harm and zero preventable accidents, keeping everyone on the road safer.”

About the Author

Jenna Hume | Digital Editor

Digital Editor Jenna Hume joined FleetOwner in November of 2o23 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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