Credit: Aurora
Aurora Self Driving 60b78a043eb9c

Self-Driving Coalition adds Embark and Aurora to board

June 2, 2021
The coalition's board of directors already included Ford, Volvo and Waymo.

The Self-Driving Coalition, which works with lawmakers, regulators, and the public to realize the safety and societal benefits of autonomous vehicles (AVs) has added  Aurora and Embark to its board of directors. Both Embark and Aurora became members in 2020.

The current Board includes Ford, Volvo and Waymo, and the broader Coalition brings together a wide variety of top AV companies including Argo AI, Cruise, Kodiak, Lyft, Motional, Nuro, Uber, TuSimple and Zoox.

“As two of the top companies advancing the broad spectrum of use cases for autonomous driving technology, the addition of Embark and Aurora to the Board signifies the Coalition’s continued commitment to fully realize the wide range of safety, mobility, and economic benefits AVs have to offer,” Board Chair David Quinalty, said.

Embark has worked closely with truck OEMS to develop standardized self-driving components and the flexible interfaces necessary to integrate its AV technology, and will test its product with fleets including AB InBev, Bison Transport, Mesilla Valley Transportation, and Werner Enterprises.

“Aurora and Embark have exemplary track records in working with federal, state and local stakeholders to implement AV policy solutions that will bring safety and societal benefits to the public,” Ariel Wolf, general counsel to the Coalition, said. “Their addition to the Board will enhance our efforts to turn self-driving technology’s transformative potential into a reality for the American people.”

In March, Aurora entered a long-term partnership with Volvo Autonomous Solutions to integrate Aurora Driver sensors and software onto Volvo's on-highway trucks. Aurora also reported trucks with its solution can complete a 1,500-mile route from Dallas to Los Angeles in under 24 hours.

“Delivering the benefits of self-driving safely, quickly, and broadly has been Aurora’s mission since we started building the Aurora Driver,” Melissa Froelich, director of government relations at Aurora, said. “We’re looking forward to being on the Coalition’s Board as we advocate for self-driving technology that will save lives, increase access to transportation, and ensure goods are delivered quickly and efficiently.”

“Autonomous trucks offer an opportunity to dramatically improve safety, grow the U.S. economy, improve transportation efficiency and transform how freight moves,” Jonny Morris, head of public policy and communications at Embark, said. “Embark is excited to join the Board and continue to work alongside the Coalition to promote the broad deployment of autonomous trucks on American roadways.” 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...