FleetPride has continued its focus on the digital customer offering by increasing the number of parts the company has available directly through its ecommerce platform.
For the last year, FleetPride has been beta testing a new ecommerce site for fleet customers to research and order parts. Now fleets and other trucking customers can purchase more than 400,000 parts for Classes 6-8 vehicles and heavy-duty trailers. Customers can search by part number, cross reference, year/make/model/engine type, or VIN.
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“We are following through on our commitment announced in October to grow our digital offering,” said Darren Taylor, SVP of marketing and digital at FleetPride. “This milestone achievement of 400,000 parts aligns with our growth strategy and gives us the opportunity to reach more customers through our online platform, which is key to our mission.”
“We understand that customers are facing new and unexpected challenges due to supply chain and material shortages across the country,” Taylor added. “The addition of these integral products to our platform advances our ability to serve the broader market of customers by expanding beyond the normal methods of procurement to make online marketplace buying as simple and efficient as possible.”
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According to FleetPride, all orders and invoices can be managed through the site, regardless of whether they’re placed online or in stores while products ordered online can be returned to any FleetPride location. FleetPride also has an online chat and phone support available from its team of heavy-duty equipment experts and a help page. Customers can send pictures from their mobile devices to help them confidently identify and order the right parts.
Adding more parts to the website is in direct response to customer feedback:
“I really love being able to see if my local FleetPride has the parts I need in stock, and my price on them. I do normally check to see if it’s in stock, if the stock is low, or if the site suggests calling the shop.” — Steven B. of Richmond, Kentucky
“The new changes have made it more user-friendly. It is more convenient and faster than driving to the store or calling.” — James P. of Corpus Christi, Texas
“We are happy with the service, ability to search for parts online and accessibility to our account history!” — Mark T. of Londonderry, New Hampshire
FleetPride’s Taylor emphasized that upping their ecommerce game would enhance—not detract from—local storefront business.
“There's a lot of technology and data involved, but, at the end of the day, this is all about people,” Taylor said. “When we set out to start the digital transformation, we took a holistic view intentionally. We actually train them how to understand how a customer does business, and this helps them get their jobs done, too. And we're building tools for both the customer and our internal teams—it makes everybody's life better.”
