Einride partners with PepsiCo to electrify U.S. Frito-Lay food routes

Einride has partnered with PepsiCo to launch a fleet of digitally optimized electric trucks in Memphis, Tennessee. Electrifying some routes in Memphis will support PepsiCo’s Frito-Lay food distribution.

PepsiCo intends to reduce its Scope 3 emissions, often the largest and most challenging source of emissions for companies, by leveraging Einride’s offering of connected electric trucks, charging infrastructure, and  digital freight platform that optimizes operations with data-driven insights, 

“PepsiCo’s decarbonization strategy is not one size fits all,” David Allen, VP and chief sustainability officer for PepsiCo Foods North America, said. “We’re continuously looking for new and innovative ways to reduce our Scope 3 emissions. Our three-way partnership with Einride and Armstrong Transportation has built a scalable, turnkey approach to electrification-as-a-service with sustainability at the center of our joint goals.”

See also: PepsiCo's California fleet to add more Tesla Semis and E-Transits

The fleet of five vehicles, which are operated with drivers from Frito-Lay’s Memphis-based carrier partner Armstrong Transportation, is projected to transport more than 2,500 loads annually, covering nearly 200,000 miles, and reducing approximately 143 metric tons of CO2e emissions each year. To ensure a smooth transition for drivers and expand charging infrastructure in the market, Einride has installed a 700 kW private charging station at Armstrong’s yard, allowing Frito-Lay to unlock electric freight operations quickly without complexity or costly overhead investments. 

“We are proud to deploy our technology in partnership with the PepsiCo team, given their ambition to cut emissions at scale with decarbonized freight,” Robert Falck, CEO and founder of Einride, said. “These operations will accelerate a cleaner, more efficient supply chain while showcasing that going electric with freight operations is not just possible but essential.”