Arrival
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Arrival CEO steps down, strategy chief leaves

Nov. 28, 2022
The leadership shuffle comes shortly after the EV manufacturer said it will not book any 2023 revenues as it refocuses on making delivery vans in Charlotte.

The CEO of struggling electric vehicle maker Arrival has resigned from his role and been named the company’s chairman as part of a leadership overhaul that also has seen the departure of its president and chief of strategy.

Denis Sverdlov—who founded Luxembourg-based Arrival more than seven years ago—has stepped down as CEO, a role he had held since March 2016. Taking his place on an interim basis is Peter Cuneo, a former CEO of Remington Products and Marvel Entertainment, where he oversaw that company’s 2009 sale to Walt Disney Co.

The leadership change comes just a few weeks after Sverdlov and his team reported a third-quarter loss of $310 million and again pushed out their timeline for ramping production and generating revenues. (The executives had a few weeks earlier said they would freeze work on their bus program and shift almost all their attention to only making delivery vans in Charlotte, North Carolina, to take advantage of the more promising U.S. market.) The strategy shift and development work needed to ramp up van work means Arrival would have enough cash to make it only until next fall if it does not raise new capital, the company’s leaders said.

“I intend to bring the full depth of my experience to this operational role, ensuring that the company executes on its next set of strategic goals,” Cuneo said in a statement. “I look forward to working closely with Denis, the rest of the board, and our employees for the benefit of all Arrival’s stakeholders.”

Sverdlov said he is “more committed than ever to ensuring Arrival’s success” and had moved aside to act in the best interests of the company. Stepping down altogether from his operating role last week was Avinash Rugoobur, who had been Arrival’s strategy chief since early 2019 and its president since July 2020. His departure, the company said, was for personal reasons and he will remain a board member.

This story was first published by our sister brand IndustryWeek.

About the Author

Geert De Lombaerde | Senior Editor

A native of Belgium, Geert De Lombaerde has more than two decades of experience in business journalism. Since 2021, he has written about markets and economic trends for Endeavor Business Media publications FleetOwner, Healthcare Innovation, IndustryWeek, Oil & Gas Journal, and T&D World. 

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati. He later was managing editor and editor of the Nashville Business Journal. Most recently, he oversaw the online and print products of the Nashville Post and reported primarily on Middle Tennessee’s finance sector and many of its publicly traded companies.

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