AUSTIN, Texas—Volvo will continue as the exclusive sponsor of the America’s Road Team outreach program in 2024, Peter Voorhoeve, president of Volvo Trucks North America, announced at the American Trucking Associations Management Conference & Exhibition in Austin.
Every two years, a small group of professional drivers is nominated to lead America’s Road Team as captains. Created by ATA in 1986 and sponsored exclusively by Volvo Trucks since 2002, America’s Road Team educates students, community groups, lawmakers, and government officials on the importance of road safety, as well as the essentiality and sustainable practices of the trucking industry.
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“The professional drivers who make up America’s Road Team are the elite of their profession, and I am proud to honor them on behalf of Volvo Trucks North America,” Voorhoeve said. “As captains, these men and women represent the movers of our nation’s economy, and as we look forward to our 22nd consecutive year as the exclusive sponsor, we salute their dedication to the values of safety and sustainability that are also at the heart of Volvo Trucks’ vision.”
In support of the 2024 America’s Road Team campaign, Volvo Trucks will provide a fully loaded Volvo VNL 760. Early next year, the company will host America’s Road Team captains at the Volvo Trucks Customer Center in Dublin, Virginia. The event will be highlighted by the truck handover ceremony.
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“Volvo Trucks honors all the professional drivers who represent the hard work and values of the North American trucking industry, as well as America’s Road Team for its commitment to spreading our message of safety and sustainability,” Voorhoeve said. “These men and women deserve our respect and recognition for all they do to deliver essential goods and materials safely and securely, day after day.”
