Trucker 828 Min Seat

Truckers put Minimizer Long Haul Series seats to test

Aug. 27, 2016
DALLAS. Minimizer no longer wants to be known just as “the indestructible fender guys,” explained Jason Rhoads, the company’s marketing director, in a press event at the Great American Trucking Show—and he then presented the company’s newest product addition, the Long Haul Series truck seat system, to make his point.

DALLAS. Minimizer no longer wants to be known just as “the indestructible fender guys,” explained Jason Rhoads, the company’s marketing director, in a press event at the Great American Trucking Show—and he then presented the company’s newest product addition, the Long Haul Series truck seat system, to make his point.

The premium-level, lifetime-warranty seat, announced last month, was the centerpiece of the Minimizer presence here, a display area that emphasized the aftermarket supplier’s broader focus on “an array of best-in-class products that are in the truck, around truck, and help you fix the truck.”

Encouraging the drivers on hand to take the seat for a simulated test drive—and to continue to submit ideas for additional Minimizer offerings—Rhoads noted the most valuable thing any truck will ever haul sits in that driver's seat. Referring to the brand’s tag line, he added that Minimizer is not going to put its name on a product that’s not “tested and tortured.”

The Long Haul Series is also part of Minimizer's new "Respect the Driver" industry awareness push.

For a full explanation of the 14 standard adjustments and 3 optional features, see the video below.

About the Author

Kevin Jones | Editor

Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

Working from Beaufort, S.C., Kevin has covered trucking and manufacturing for nearly 20 years. His writing and commentary about the trucking industry and, previously, business and government, has been recognized with numerous state, regional, and national journalism awards.

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