Image

A. Duie Pyle unveils new logo

June 16, 2008
A. Duie Pyle has introduced a new logo and tagline, “Pyle People Deliver,” as part of its new strategic marketing initiative

A. Duie Pyle has introduced a new logo and tagline, “Pyle People Deliver,” as part of its new strategic marketing initiative.

“As we prepare to celebrate our 85th anniversary in 2009, we’re looking ahead to the growth opportunities before us,” said Peter Latta, A. Duie Pyle owner & chairman. “Our new logo carries with it this optimism and the strength of our brand, while helping to set us apart from our competition in the marketplace.”

The logo keeps A. Duie Pyle’s historical orange color but shortens the company name in the logo from A. Duie Pyle Companies to simply A. DuiePyle

“By doing this, we are creating one company brand with its many offerings, including A. Duie Pyle LTL, A. Duie Pyle Warehousing & Distribution, Pyle Transport Services, and A. Duie Pyle Leasing,” said president Steve O’Kane. “It also communicates the idea of one company serving many markets, such as chemical, healthcare, automotive, industrial, and consumer products.”

View more Fleet Owner management news and other commercial trucking-related articles.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Take Control of Your Finances: A Practical Guide for Carriers in Trucking

This guide is designed to help you navigate these challenges, featuring strategies for automation, examples of effective tools, and a real-world success story from Phoenix Cargo...

Report: The 2024-2025 State Of Heavy-Duty Repair

Fullbay's fifth annual State of Heavy-Duty Repair compiles insights from almost 1,000 experts and over 3,500 shops. If you aren't leveraging these proven data points, your competition...

Guide For Managing Maintenance

The Guide for Managing Maintenance is a comprehensive resource designed to help fleet managers improve their maintenance operations, reduce downtime, and lower overall fleet costs...

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...