Five good things happening this week in the trucking industry

The trucking industry is increasingly focused on building relationships with its customers and serving local communities. Learn more in this week’s Five Good Things.

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For every birdie Day makes on tour, Motive will contribute to NSF.

Jason Day and Motive partner to support the Navy SEAL Foundation

Motive recently announced an initiative with PGA Tour pro Jason Day to support the Navy SEAL Foundation. For every birdie Day makes on tour, Motive will contribute to NSF to help make sure the families of special operators have someone watching out for them.

“Keeping people safe is core to Motive’s mission, and we see this mission reflected in the work Navy SEAL teams do daily in protecting our country,” Shoaib Makani, CEO and founder of Motive, said. “Navy SEALs and special operators take immeasurable risk every day, and we want to invest in the support system they count on at home.”

Fans can contribute to the mission by buying a Jason Day Tour Edition hat on the Malbon website.

Transervice provided classic board games such as Mancala, Candy Lane, Jenga, and Chutes and Ladders as well as newer favorites like The Floor is Lava, Don't Break the Ice, and Don't Rock the Boat.

Transervice donates board games to Sunrise Day Camp on Long Island

Transervice recently donated board games to Sunrise Day Camp on Long Island, the world’s first full-summer day camp. The camp's mission is to bring the pleasures of childhood back to children struggling with cancer. The inclusive camp welcomes children ages 3 1/2 to 18 who are on active treatment for cancer or who have been treated within the past five years. They and their siblings are invited to attend free of charge.

The program strives to transform months of loneliness and isolation into summers filled with sunshine, laughter, and happiness. Because Sunrise is a day camp, children can participate in the program while continuing their medical treatment and enjoying the comfort and safety of their own homes at night.

“The Sunrise Day Camp is such an inspiring, hopeful environment,” Sean Schnipper, Transervice director of marketing, said. “Giving back is ingrained in our culture, and this small donation allowed us to bring a great deal of joy to children and their families who are bravely navigating challenging circumstances.”

The campaign embodies the company's purpose to 'show people they matter at every turn' by forging a deeper emotional connection between Pilot and the experiences drivers crave. — The campaign embodies the company's purpose to "show people they matter at every turn" by forging a deeper emotional connection between Pilot and the experiences drivers crave.

Pilot launches campaign, 'See You Out Here,' to celebrate the joy of the open road

Pilot, a network of travel centers in North America, recently launched a new ad campaign, "See You Out Here." The campaign embodies the company's purpose to "show people they matter at every turn" by forging a deeper emotional connection between Pilot and the experiences drivers crave.

"It's the people and the moments along the way that make being on the road so much more than just traveling from point A to B," Adrienne Ingoldt, chief marketing officer at Pilot, said. "We've found that people who choose to drive—wherever their journey takes them—have a shared desire to embrace all the possibilities along the way. Pilot is out here to fuel them up, fill them up, and lift them up."

To develop this campaign, Pilot spoke to all types of drivers to better understand the community it serves. These conversations revealed an essential truth: Out on the road, like in life, it's about the journey and what you make of it, not just the destination. Drivers of all kinds answer the call of the road because it puts them in the driver's seat of life, where they feel alive and free.

The campaign is centered around a 30-second television commercial that turns up the volume on everybody's favorite road trip anthem, Tom Cochrane's "Life is a Highway," and features everyday people, all kinds of drivers moving to the rhythm of the road. The ad is airing on major networks and streaming on connected TV platforms.

RaceTrac celebrates professional drivers throughout September

In honor of National Truck Driver Appreciation Week, RaceTrac is extending the celebration for the entire month of September with special perks at all its travel centers and expanded diesel offering stores. Millions of professional drivers keep America running, transporting 72%—equal to $10 trillion—of all goods across the country, according to the U.S. Census Bureau, ensuring the products we rely on reach their destinations safely, timely, and in pristine condition.

“RaceTrac is proud to dedicate the entire month of September to celebrating professional truck drivers for their commitment and hard work on a daily basis,” said Mark Reese, VP of operations, maintenance, and store support for RaceTrac. “With 3.6 million truck drivers on the road—an all-time high—these professionals are not just important partners who keep us stocked with fuel and essential products; they’re also valued customers who choose to refuel with us. This September, RaceTrac looks forward to showing our respect and appreciation with amazing free offers and exciting giveaways.”

RaceTrac’s official Truck Driver Appreciation Month freebie menu includes:  

All September, free any size hot coffee (one per week)
Free 16 oz. Celsius energy drink (one for the month)
September 4–8, free hot dog, sponsored by Nathan’s Hot Dogs
September 9–15, free slice of pizza
September 16–22, free classic breakfast sandwich
September 23–30, free cheeseburger

The hot food and drink offers are redeemable at all RaceTrac stores for qualified guests who select “professional” in their driver profile on the RaceTrac Rewards App. RaceTrac is also doubling the professional driver rewards points on all in-store purchases and pump fill-ups through the app all month.

Bendix contributed $15,000 for materials required to complete the build.

Bendix builds home for Indiana family

Nearly 100 employees of Bendix Commercial Vehicle Systems’ Huntington, Indiana, operation framed a house for a local family in collaboration with Habitat for Humanity of Greater Fort Wayne.

After building the frame of the house, the Bendix volunteers used permanent marker to inscribe messages and well-wishes on beams and walls. A member of the family receiving the house joined in the build. The house was then loaded for transport and donated as a Habitat for Humanity home in Huntington. Working alongside the Habitat team, employees will have the opportunity to individually participate in the final build on the actual homestead site later this year.

Bendix also contributed $15,000 for materials required to complete the build.

The effort marks the seventh year Bendix has helped to build homes near its sites in North America. With the project in Huntington, this labor of love has resulted in 20 homes supported to date. The build was the second undertaken by the Huntington location, after a successful inaugural house framing last summer.

“Huntington is our home, and Bendix is enormously proud and grateful to be part of it,” said Eric Meehan, managing director of operations at Bendix Huntington. “Giving back to the community drives this company and our people, as evidenced by how the team united and set to work with hammers and nails on the house framing. Never once have I seen my Bendix co-workers hesitate to raise their hand, roll up their sleeves, and pitch in on behalf of our friends and neighbors.”