DISTRIBUTION EFFICIENCY: Maola Milk and Ice Cream Company of New Bern NC specs trucks for distribution dependability and efficiency. Part of a cooperative, it serves customers throughout North Carolina, South Carolina, and Virginia from 16 branches. Transportation operation includes a company-owned route delivery and hotshot fleet and dedicated contract carriage. Return to article |
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The dairy is in the process of updating and standardizing the entire fleet. This has included giving its mascot, Mooella, a makeover and creating new, eye-catching graphics on reflective decaling. Return to article |
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A look at the previous Maola Milk and Ice Cream Company logo and truck graphics. Return to article |
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The new fleet standard is a 20-foot cold plate body from Hercules Manufacturing with aluminum dairy flooring for weight savings. The cold plate refrigeration system is mounted on the front interior wall in a bank design with three circulating fans for improved temperature recovery. Return to article |
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The objective of the fleet modernization project is to increase transportation effectiveness and ensure reliable service to all customers, says fleet manager Dennis Lawrance. Return to article |
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For unloading flexibility, the Hercules Manufacturing bodies have a curbside door, sliding-swing combination rear door, and large platform Leyman Hide-A-Way liftgate. The dairy has spec’d a sliding interior strip curtain that is adjustable. This reduces the space needed to be refrigerated as the load diminishes during the delivery route. Return to article |
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Maola Milk and Ice Cream is equipping all new trucks with Safety Vision back-up cameras systems. The view from the video camera mounted on the top rear center of the body is shown on an in-cab monitor. Return to article |
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At the end of each day’s run, drivers load their trucks for the next day’s delivery. Orders are pulled for them and stored in a large cooler behind the loading area.
