Refrigeratedtransporter 961 Millard Website

Millard simplifies its brand identity

Nov. 2, 2010
Millard Refrigerated Services, provider of cold storage warehousing, logistics, and delivery for the foodservice industry, plans to simplify its brand identity. The company will now be known as Millard.

Millard Refrigerated Services, provider of cold storage warehousing, logistics, and delivery for the foodservice industry, plans to simplify its brand identity. The company will now be known as Millard.

Though the identity is more simple and straightforward, the enterprise it represents is increasingly diverse and broad-reaching, and more capable than ever.

“It’s been clear to us for some time that Millard is far more than just refrigerated services,” said Lance Larsen, president of Millard. “From warehousing and storage to logistics and delivery, not to mention all the technology and experience that helps add value to the product we have on site—Millard’s identity can no longer be limited to one category.”

Besides cold-storage warehousing, Millard provides a variety of services, including transportation, logistics support, and import/export assistance. The company also offers the use of advanced technology to assist in preserving product on-site, including its high-pressure processing (HPP) technology, which improves food safety and increases shelf life.

This announcement coincides with the company’s recent general managers’ meeting in Omaha NE and the launch of a new website: www.millardref.com.

In conjunction with the new brand identity, Millard is emphasizing its commitment to the Respect for All initiative. This broad operational philosophy impacts employees, clients, families, and the communities in which Millard operates.

Founded in 1962 in Omaha, Millard serves all of North America through more than 30 regional facilities, and is the second-largest refrigerated warehouse and distribution company in the United States.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Take Control of Your Finances: A Practical Guide for Carriers in Trucking

This guide is designed to help you navigate these challenges, featuring strategies for automation, examples of effective tools, and a real-world success story from Phoenix Cargo...

Report: The 2024-2025 State Of Heavy-Duty Repair

Fullbay's fifth annual State of Heavy-Duty Repair compiles insights from almost 1,000 experts and over 3,500 shops. If you aren't leveraging these proven data points, your competition...

Guide For Managing Maintenance

The Guide for Managing Maintenance is a comprehensive resource designed to help fleet managers improve their maintenance operations, reduce downtime, and lower overall fleet costs...

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...