Copeland unifies brands across portfolio
Copeland, which specializes in sustainable climate solutions, is transitioning its portfolio of products better to align with the Copeland brand.
The rebranding initiative is a “significant milestone” in Copeland’s journey as a stand-alone company, helping to solidify its commitment to delivering climate offerings across commercial, industrial, refrigeration, and residential markets, the company reported. Backed by more than 100 years of innovation, Copeland aims to create sustainable solutions that improve lives and protect the planet today.
“Our brand transition is a natural step forward in Copeland’s transformation,” Paul Mottershead, Copeland, vice president of global marketing and communications, said in a news release. “With a more consolidated and connected portfolio of brands, we will make it easier for our customers and end-users to navigate our extensive product range. This strategic move allows us to meet the evolving needs of our customers, while unifying the next-generation climate solutions that address the HVACR industry’s most pressing challenges.”
Copeland’s product portfolio was previously offered under various brand names. The rebranding seeks to provide customers with a more consistent and recognizable experience while reinforcing Copeland’s core values of sustainability, reliability, and innovation.
In addition to Copeland’s line of compressors, variable speed drives, and refrigeration condensing units, the company is migrating its controls portfolio (i.e., rack, system, facility, environmental and flow controls), enterprise management software and services, leak detection, cargo monitoring, transport solutions, and other system components to the Copeland brand. The brands transitioning to the Copeland name include:
- Dixell electronics
- Emerson and Alco flow controls, valves and system components
- Emerson rack system facility controls and case controllers
- Emerson leak detection
- Emerson cargo monitoring solutions
- ProAct services and software
- ProAct Transport
Additionally, the following brands, which are now part of the Copeland suite, will remain and play pivotal roles in Copeland’s portfolio:
- Sensi: Smart thermostats that enable demand-response capabilities and energy savings in residential and light commercial buildings.
- Verdant: Energy management solutions designed to reduce energy consumption in the hospitality and multi-dwelling unit markets.
- Vilter: Industrial and commercial compression and controls, specialized for refrigeration, cold storage, heat pump and renewable natural gas (RNG) applications.
- White-Rodgers: Traditional thermostats, universal heating controls and gas valves for enhanced comfort and efficiency in residential and commercial spaces.
- Cooper-Atkins: Temperature and environmental measurement devices, compliance solutions and wireless monitoring systems for food service and industrial markets.
Under the Copeland umbrella, the product brands above will retain their existing names with an updated look and feel, Copeland stated. Product packaging and labeling updates to reflect the brand changes are being implemented over the next 6-12 months, ensuring a seamless experience across all touchpoints by mid-2025.
