The Coalition of Immokalee Workers (CIW), a worker-based human rights organization, initially launched the Fair Food Program with the goal of creating systemic changes for Florida tomato pickers who routinely faced harsh working conditions. After the success of its tomato program, the CIW has expanded its efforts to include strawberries.
The first certified strawberries will come from Florida-based grower Sunripe Certified Brands, a key supplier to Whole Foods Market and an advocate of the Fair Food Program.
Whole Foods Market and Sunripe Certified Brands also announced they would be the first to use the new Fair Food Program label on both strawberry and tomato packages. The label was developed by the Fair Food Program to help shoppers identify produce that complies with the industry worker welfare program.
Certified and labeled products from Sunripe Certified Brands are in limited supply and will be sold in Whole Foods Market stores primarily in the Southeast as supply allows.
See more at www.wholefoodsmarket.com.