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ERoad relocates North American headquarters

Sept. 8, 2023

Move from Portland to San Diego, along with the addition of three new leaders, cements the region as the ‘epicenter of fleet technology in the U.S.’

Commercial Vehicle Staff

ERoad recently relocated its North American headquarters from Portland, Oregon, to San Diego, California in a move it says cements the region as the epicenter of fleet technology in the U.S. The company also bolstered its leadership team with the addition of Tracey Herman, executive vice president of finance; Kerynn Holtzman, vice president of operations; and Sarah Wicker, vice president of marketing.

New Zealand-based ERoad—which Refrigerated Transporter spotlighted earlier this year—joins a growing number of area businesses focused on transportation and logistics technology, fleet telematics, video-based safety, and data-driven fleet management for commercial vehicles. ERoad’s base of operations in Carmel Mountain Ranch includes office space and a fulfillment center from which technology is shipped to customers around the country.

“A broadly recognized innovation sector, coupled with the growth of the advanced fleet technology ecosystem in the region, makes San Diego the ideal location for our new North America headquarters,” Akinyemi Koyi, chief innovation officer and president of ERoad North America, said in a news release. “This move, coupled with the expansion of our U.S. leadership team with highly accomplished and tenured professionals, represents an important milestone for our business. These moves will help fuel our continued growth as we expand our fleet management, compliance, safety, and performance offerings.”

Herman has more than 20 years of finance and accounting experience in the technology space, most recently serving as chief financial officer at telematics company Coretex, which ERoad acquired in 2021. A customer-focused leader with more than two decades in strategic planning and implementation in the private and public sectors, Holtzman held previous roles at SkyBitz, IBM, and OPIS. Wicker’s more than 20-year track record of marketing leadership in the technology and telematics space includes prior roles at Lytx and Verizon Connect.

ERoad fleet management solutions deliver actionable insights that help improve performance. The company offers a connected platform, hardware, IoT sensors, and fleet video telematics, combined with specialized mobile apps and a host of partner integrations to empower operational transformation, tax and compliance management, improved safety, and greater sustainability.

“We look forward to growing in San Diego, welcoming new talent, and propelling EROAD forward as the leader in fleet performance insights,” Koyi concluded.